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 Many B2B sites really are seeking to target a local or regional audience. This also affects how we design and build the website. Not only might we include images and concepts with a local flavor, but we will include certain content elements and backend features ("meta language, etc.) which will make the site do better in local or regional searches.
After all, if your focus is business in New York's Westchester County, then why have your search results come up for someone seeking B2B in London, England? It is possible to focus the website and that is what we do in design, both in the site itself and in the content development.
  We also incorporate features which enable your local clients to easily make contact with you - like "Quick Contact" forms and "Instant Chat" services. The easier we make it for your local audience to make contact with you the better the chance we have of the sales "conversion."
We have a small client in Brooklyn, who is largely targeting local, Spanish-speaking, business and consumer clients, with a range of services.
 The first thing we did was to create a bilingual website. Then we employed an instant chat feature so that any visitor, English or Spanish-speaking, can easily get live help with whatever questions they have. At the same time, the client's operators are also alerted when someone is spending time on the website, enabling them to proactively offer help. |
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