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Branding and Graphic Design

Axxiem offers a full array of branding and corporate identity services. Our branding development process includes close work with our client to better understand the business, its corporate culture and its current and future business objectives. All of this goes into helping shape the aesthetic guidelines that will lead the branding process.

Axxiem_Branding_Diagram_Web

Strategy, history, objectives are analyzed, and we begin to develop options based on selected branding objectives, looking at messaging, form, aesthetic, color and overall impression. In our initial rounds, we work up a variety of concepts that speak in different ways to the design objectives.

The Axxiem design process is iterative and interactive, and Axxiem does not place a 'cap' on initial design concepts. We also guide you through the decision making processes involved in developing a brand identity for your organization, to help ensure that is consistent with corporate culture and best serves your overall business objectives.

Cygnus Technologies Logo Design: Before and After

Cygnus Technologies Logo Design: Before and After

Eli Lilly Chorus Group: Before and After

Eli Lilly Chorus Group: Before and After

Aldagen: Before and After

Aldagen: Before and After

Sample Branding Collateral Work

Sample Branding Collateral Work

 

Case Study: Cytogal Pharma Brand

 

Graphic Symbol:

The Evolution of the Cytogel Pharma Logo Cytogel wanted to include a distinctive graphic symbol in their company logo, and expressed a desire to have the graphic loosely echo the concept of a 'hydrogel'. Several rounds of symbol concepts were developed concurrently with the typographic elements of the logo. Lines 1 and 2 in the diagram to the right illustrate some of the earlier symbol variations presented to Cytogel, and through an iterative and collaborative process we arrived at the final graphic to be used for the logo, shown on line 3. Some mockups, as shown here, are developed in black and white to allow other aspects of the design to be evaluated more clearly.

 

Typography and Color

The Evolution of the Cytogel Pharma Logo While developing the graphic symbol, we also begin exploring color and typography, evaluating how these components all come together to communicate brand identity. Lines 1 and 2 to the right show a number of typographical and palette variations that were considered. Line 3 shows the final completed logo, which speaks to Cytogel's desire for an identity that feels "cool, clean, clinical and contemporary". Cytogel wanted to include a distinctive graphic symbol in their company logo, and expressed a desire to have the graphic loosely echo the concept of a 'hydrogel'.

Several rounds of symbol concepts were developed concurrently with the typographic elements of the logo. Lines 1 and 2 in the above diagram illustrate some of the earlier symbol variations presented to Cytogel, and through an iterative and collaborative process we arrived at the final graphic to be used for the logo, shown on line 3. Some mockups, as shown here, are developed in black and white to allow other aspects of the design to be evaluated more clearly.