Worldwide B2B E-commerce will increase from $282 billion in 2000 to $4.3 trillion by 2005, establishing a compound annual growth rate of 73%.
Source: International Data Corporation
First Impressions Matter More Than Ever In B2B
What makes a great B2B website? Actually, the same simple rules apply: First impression, Emotion, Message, Action.
Whether we are designing a B2B marketing site or a fully functioning B2B E-commerce site which enables your clients to buy from you directly via your website, our focus remains on usability and content. The better the user experience on the website, the better the chances that the desired action will be taken, whether that is a phone call or completing a shopping cart transaction. We never lose our focus on the objective.
The B2B website must present engaging product and company information. The design of the various paths that users can take must be intuitive and easy to navigate, allowing them to readily reach their desired goals.
We design B2B websites so as to clearly present the client's brand and mission. And, as is our signature, we often design in little extra features that keep the site engaging from First Impression to Action Taken.
Getting Other B'S To Your Website
Of course, first impressions do not matter if visitors do not find your site. Axxiem has a solid on-line marketing program designed to help B2B sites target the right audience and drive the target traffic to the website. Contact us to find out more. |
Home