Any emotion, if it is sincere, is involuntary ...Mark Twain
How does that first impression make the visitor feel?
Hopefully, in many instances, the goal is to make the visitor feel such feelings as "positive", "interested", "hopeful", "engaged".
But remember, People feel before they think. It is important that first impression leads to the right emotion to keep the visitor engaged long enough to begin to "get the message."
How does that first impression make the visitor feel?
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