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 You never get a second chance to make a first impression
...Anon
One of the unique aspects of the Internet Economy is the "Insta-Click" mentality of its users. Decisions to continue site exploration are made hastily and often with little conscious consideration. First Impressions are critical. Next time you are watching someone do a Google search, watch their eye and mouse patterns. Notice how fast they move in and out of pages. Notice also, how the eye and mouse are unconsciously seeking items that are interactive (i.e. clickable.)
We practice the tactic of "immediate engagement." Catch the user's eye. Engage them immediately, with a means appropriate to your website and your goals. Flash, color, animation, design to engage and retain, so that the visitor stays long enough to begin to get your message.
Get to the WIFM ("what's in it for me") fast!
Though the Internet is still in its infancy, it is already well understood that the key to success is at least hinting at what your value will be - FAST. Too often, websites begin with the assumption that the visitor knows what the business of the company is. In a brick and mortar world that assumption might be safe. On the Web, if a user doesn't get it in seconds from your home page, he's a click away from the search results that brought him there. Thus, the purpose and the vision of the website has to be clear from the start.
When we design for "First Impression" we also think about the Emotion that follows. |
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