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Too many website design companies expect you, the client, to develop content on your own with little or no guidance, while they focus on graphics and technology.
In fact, developing the correct content suitable to the site requires as much or more focus than technology decisions. The insta-click mentality of the Web does not necessarily mean that to be successful you need to restrict your message to sound bites. But it does mean that even more thought and attention must be given to each word and phrase as well as page placement, etc.
"It's not our fault our generation has short attention spans, Dad. We watch an appalling amount of TV."
...Lisa Simpson |
The fact is, in our world of information overload, people do have shorter attention spans. We are more successful if we recognize that and work with it. That keeps our visitors happier, engaged, and makes our websites more effective.
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