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Simplicity and intuitive design equals longer engagement. And long engagements are good on the Web.
Dr. Jakob Nielson, considered to be one of the leading authorities on web usability, reports that most websites go through a redesign process simply because of usability issues. That's why we go back to the tried but still true adage measure twice cut once.
We start by helping our clients define clear business objectives for their website and then design, produce and deliver the means of achieving those objectives.
Usability Principles We Follow
- Clear value from the home page onward.
- Thoughtful, captivating content, including graphics.
- Carefully-crafted pages designed to subtly engage the user.
- Clear functionality and ease of navigation, including multiple means of arriving at the same point.
- Limit use of industry and Internet jargon. Provide easily accessible assistance when terminology is employed.
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