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What do you do if your website is targeting business from other businesses, consumers and may also be looking to attract the investment community? Actually, whether they know it or not, this is the situation for many organizations. And the smarter ones recognize this fact at the time of design, not after.
Mixed audience only means that we need to design the elements to engage visitors and paths to take them through the site, based on their unique goals. Amazon, for example, certainly has a whole business community it serves, while it is best known as a B2C website. Like any storefront, the design enables the shopper, whether business or consumer, to easily and quickly follow the path that best suits their needs. Search on books? Browse office furniture? All available right from the home page with easy navigation.
Storefronts aren't the only sites targeting business and consumer audiences. What about plumbers, HVAC, travel agents and general contractors? In fact, many of our service clients have mixed audiences. We work with them to design the sites to most effectively reach each target market.
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 Insulated Concrete Form (ICF) is a technology that saves the homeowner funds through reduced energy costs. Builders pay more, but can also charge more for a home that has a seal superior to any other building material.
It was important to our client National ICF to get a message that was clear about their product to Consumers and to Builders. We designed a site that easily enabled the audience to find their message. |
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