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 What path will the user take through the website? Will they view every page? Unlikely. In fact, different audiences are likely to take different paths. The more we can pre-think the paths they will take, the better we serve up the message for each target audience.
Good path design benefits the visitor as well, keeping their experience engaging, informative, efficient and effective. Nobody likes to waste their time. Whether your website is selling insurance, lawn care, legal services or downloadable music, how the visitor travels through the site is critical to getting action. Just like a store that thinks through its merchandise layout, so a website, regardless of the product or desired action, must design the various user paths through the site.
That's what we do. |
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