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What is Pay-per-click?
Pay-per-click, (PPC) is an advertising technique employed by search engines and other sites. On a Google search result, for example, you will generally see the Pay-per-click advertisements at the very top of the results and/or to the right. They are labeled “Sponsored Links.”
Axxiem offers a PPC program. We work with you to determine the keywords that your target audience
uses to find you. Then we develop a budget and manage the PPC campaign for you.
See image above.
Basically, PPC enables an advertiser to bid on keywords,
and if they are the highest bidder, their ad comes out on top. In the example to the left,
Axxiem is the high bidder for the keywords “website design,”
so Axxiem gets prime place visibility on the page based on this search. We get this ranking in spite of the fact that there are 506 million total search
results. In this case, Axxiem has bid regionally. That is, only searchers in the New York/New Jersey/Connecticut region will see Axxiem at the top of the list. A searcher in California, for example, searching on “website design” would see a different set of results.
Axxiem offers a PPC program. We work with you to determine the key words that your target audience uses to find you. Then we develop a budget and a campaign with Google, Verizon Superpages and others. |
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