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What is Pay-per-click?
Pay-per-click, or PPC, is an advertising technique used on websites, especially search engines. Pay-per-click advertisements are usually text ads placed near search results. When a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay-for-placement and pay-for-ranking. Pay-per-click is also sometimes known as Cost-per-click or CPC.
In the above example, there are 388 million results for a search on "website design". Axxiem, via a pay-per-click campaign, is at the top of the Sponsored Search Results.
Basically, PPC enables an advertiser to bid on key words, and, if the highest bidder, come out on top of the Search Engine's "Sponsored" Results. In the example above, Axxiem is the high bidder for the keywords "website design", so gets first place visibility on the page based on this search. We get this ranking in spite of the fact that there are 388 million total search results. In this case, Axxiem has bid regionally. That is, only searchers in the New York/New Jersey/Connecticut region will see Axxiem at the top of the list. A searcher in California, for example, searching on "website design" would see a different set of results.
Axxiem offers a PPC program. We work with you to determine the key words that your target audience uses to find you. Then we develop a budget and a campaign with Google, Verizon Superpages and others. |
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