Merit Professional Coatings is a company based in Florida that specializes in Painting, Wallcovering, and Waterproofing services. Unlike so many other contractors, Merit offers a wide variety of services and has a history of important, sensitive tasks that were completed with precision and professionalism. Merit also provides franchising opportunities, allowing independent contractors the chance to expand their businesses and join with Merit.
Merit not only wanted to convey their experience and professionalism through their website, but also wanted to recruit potential franchisees.
The Merit website speaks to consumers and those seeking franchise opportunities. It offers an intuitive, user-friendly interface while staying clean and professional looking. It offers Flash graphics, videos, and a photo gallery as both a means of effectively advertising their impressive history with projects, but also implying a level of quality and establishment that other sites often lack.
The new design of their site has been so popular that it is regularly shown at International Franchise Events.
The Pitegoff Law Office is one of the leading law firms in the country specializing in franchise law as well as internet law. The objective of this site was to design to stand out among the thousands of other law firms on the web, while illustrating the firm's unique experience and offerings.
The site provides a wealth of content and is delivered in easily digestible chunks allowing the visitor to click for "more" if desired. A unique set of graphic illustrations was incorporated to show the firm's uniqueness and willingness to "step away from the pack" while remaining conservative in its approach. Axxiem is also currently optimizing this site (SEO).
"We hear compliments all the time about our site. And this optimization thing is really starting to pay off! We get several calls a day now from Google."
Thomas Pitegoff
Real Property Management is a fast-growing franchise that required an immediate redesign of the parent site which would allow global visitors to search for rental properties in their geographic area.
Axxiem built a site that includes search and browse technologies enabling tenants and owners to search for properties and property managers that have been entered into the system. The site has a powerful content management system (CMS) enabling the client's web admin to easily update content throughout the site.
The site also includes a franchisee intranet. Franchisees can log in to access key corporate information and marketing materials, as well as to update their property listings, etc.
Axxiem is currently optimizing this site (search engine optimization).